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Brand Management
Discover how our dedicated brand managers use creative and innovative strategies to help you meet your objectives and brand goals.
Brand Management & Marketing
Our fragrance and beauty brand management experts appreciate the uniqueness of every brand and their individual story. From sun care to niche perfumery, we manage a diverse array of incredible brands, fully immersing ourselves in each brand’s unique identity. They become specialists in your brand and create customised strategies to resonate with the customers in the UK and Irish market. We tailor our approach to align with your goals, aimed at achieving maximum success and these services include:
- Top-to-toe brand management for the UK and Irish market
- 360-degree marketing plans and initiatives
- Budgets and A&P management
- Trade marketing and retailer partnerships
- NPD guidance and brand advice
- Competitor brand and pricing analysis
- Monthly reporting
Visual Merchandising
Our visual merchandising team create captivating and immersive site designs for all retail environments. Teaming up with our trusted creative agencies, we ensure your brand identity is represented correctly and following your brand guidelines. We create visually stunning displays that resonate with consumers and where possible, always incorporate Eco-friendly practices. When crafting site displays, our focus is on both the brand and the customer experience. We aim to create eye-catching and immersive displays that leave a lasting impression on customers.
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Communications
Uncover how our team uses creativity, technology and data analysis to keep on top of current trends and help your brand stay connected with customers through PR, eventing & social media.
PR & Eventing
Our communications team create dynamic events and strategically targeted PR plans to engage with top-tier press, KOL’s and specialist content creators, always ensuring your brand is front of mind.
Our most recent events can be found on our blog.
- Events and workshops across the UK to achieve central and regional recognition and coverage
- ‘What’s New’ events for top-tier press and experts
- Launch events and post activity reporting
- Tailored press releases and pitching
- Pro-active and reactive press outreach
- Influencer seeding tailored to your brand
- Strong industry partnerships with fragrance and beauty organisations such as The Fragrance Foundation and The Perfume Society
Digital Communications
Online presence and key messaging is essential to drive awareness of your brand in a competitive online market. We quickly respond to changes and adapt our marketing approaches so that your brand can remain ahead of the game. We specialise in a range of strategies, collaborating with the brand managers, brand teams and retailers to ensure a 360-degree online plan, complementing the offline strategy:
- Annual retailer digital strategy and execution
- ATL agency management
- Influencer marketing campaigns and reporting
- National sampling campaigns
- Social media advice and audits
- Media partnerships
- OOH advertisement booking
- Content creation
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Sales
Our sales team is essential in ensuring that your brand reaches the right customer base by partnering you with the most suitable retailers and advocating for brand visibility both in-store and online.
Sales
Our sales team works to secure retail and wholesale sales through a tailored support plan and the correct retailer distribution. We have long-standing relationships with retailer teams and understand exactly how they operate, their processes and their strategies. With that in mind, we can supply each retailer with the most suitable brands in our portfolio, whilst suggesting a range plan and stock levels that best suit.
- Distribution strategy
- Promotional implementation
- Monitor performances against targets
- Brand to retailer relationship building
- Goal forecasting and stock management
- Dedicated independent retailer team
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Staffing & Training
Find out how the efforts and expertise of the training team ensure that our in-store sales consultants are coached to have the highest level of knowledge about your brand and products.
Training & Expert Consultants
We give your products the best support possible, right up until they find a new home with the customer. Our specialised training team provides expert coaching to our in-store sales consultants who are face-to-face with your potential customers every day.
They learn every aspect of your brand and pass on their expertise and knowledge to our sales consultants. They travel up and down the country, running regular workshops and sessions where our consultants become fully immersed in your brand.
- Over 100 expert consultants across the UK & Ireland
- Ongoing training for consultants
- An expert team dedicated to your brand
- Retailer conferences and workshops
- Head office brand immersion
- In-house HR support team
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Distribution, Logistics & Finance
Our range of operational services can expertly create a smooth supply and distribution process, plus ongoing support for your brand to our many retailers in the UK and Ireland.
Distribution, Logistics, Finance & HR
Our teams cover all the following operational and administrative functions your brand will need to supply to our partnered retailers in the UK and Ireland:
We maintain a strong and respectful partnership with our 3PL who provide the warehouse space as well as distribution management for our brand. So, from the moment we place an order to when it arrives in store, we are able to track, manage and analyse the journey at every stage, ensuring that your products are in the safest hands from start to finish.
- Financial services, invoicing and credit control
- Business analysis and sales reporting
- Distribution and logistics
- Customer service and order processing
- Forecasting and stock management
- People management and employee well-being
